The Planning Phase - Ideas and Solutions
Peng's points point to the need to take technology one step further across the enterprise. We do more than just set clear goals to meet all requirements, increase capacity, and maintain consistency and reliability for our customers
Future vision
To leverage technical interventions to support context and agility, Peng must have:
Appropriate technology
Fairly state-of-the-art technology to carry out the transformation
Digital data services and skills
Peng's Takeaway will continue to use the latest service methods and enable sustainable and innovative use of technology for smooth operation by ensuring the above three areas
Available options
Choose your website and mobile application.
Nowadays, having a website is easy thanks to web platforms that provide a golden record of success in using websites. And it will make a big difference in the industry. So from my point of view, I choose to create a simple website as modules. With this option, Peng's can show customers what signature dishes look like or what promotions and daily specials they have. In addition to reviews, this section allows customers to write their own experiences. These days, it's rare to find a business without a website, which can increase brand awareness and position your business as a unique niche brand. Finally, the website aids in the promotion of the restaurant's other services. B. Offering hospitality or private events to generate extra income.
On the other hand, the mobile application takes this a step further, allowing Peng Takeout to send messages and notifications to customers, conduct surveys asking for their opinions on what needs to be changed or improved from the customer's perspective, and bring closer. to competitors.
With these features he can set up his website or mobile his application, allowing a connection between the customer and the restaurant. And make sure their services are converted now for a better experience
Having all orders in the digital world helps us better understand operations such as: B. Employee shift times, the best time to start placing orders to redeem shares, and what needs to be improved on the menu.
Integrate 3rd party food applications
3rd party food applications are becoming popular not only in the UK, but around the globe, and the pandemic has increased the penetration rate and recognition in our society. Restaurants are unhappy, but these apps aid them in remaining in business. After all, when restaurants use their services to deliver their products, they pay a hefty fee that is borne by the end customer, making the meal unaffordable in some cases.
Use virtual counters
Source: Virtual Dining Concepts channel
Digitizing your restaurant makes your business more productive and makes it easier to plan and manage your resources. According to COVID, automated ordering systems, such as point-of-sale systems (POS), can significantly reduce ordering time and reduce the time it takes for food to be served. Peng also helps takeaways make better use of their financial resources by optimizing and saving hospitality staff salaries and reallocating resources as needed. Similarly, a sales management solution provides a single point of control, giving you greater visibility and flexibility.
Acting out-of-the-box
QR Menu for Peng's takeaway
With end-to-end product automation, the Food and Beverage (F&B) industry is transitioning to Industry 4.0. However, the COVID-19 pandemic has obligated restaurants to prioritize digital solutions for their customers in order to minimize face-to-face communication. Digital menus, NFC contactless payments, and food-serving robots are examples of this. As a result, start-ups are creating solutions with contactless trading options in order to provide a safe and sanitary experience
Ghost Kitchen
Source: Marketing Food Online
A technology-driven food preparation facility with no waiters, no canteen, no parking, and no public presence at all. But at the same time, food delivery apps are alive and well.
In a nutshell, Ghost Kitchen is a physical entity where operators prepare food and prepare it for off-site delivery.
References
Ghost kitchens | Cloud Kitchen Business | How to Sell Food | Dark Kitchens [Start a Food Business] available at https://youtu.be/J0coV7Z5wNM (Marketing food online channel)
Rasli, S., Khairi, N., Ayathuray, H. and Sudirman, M., 2018. THE IMPACT OF E-BUSINESS WEBSITE QUALITY ON CUSTOMER SATISFACTION. [online] https://www.researchgate.net. Available at: <https://www.researchgate.net/profile/Salina-Rasli/publication/329916119_THE_IMPACT_OF_E-BUSINESS_WEBSITE_QUALITY_ON_CUSTOMER_SATISFACTION/links/5c231c55458515a4c7f8ef72/THE-IMPACT-OF-E-BUSINESS-WEBSITE-QUALITY-ON-CUSTOMER-SATISFACTION.pdf> [Accessed 11 August 2022].
Tuncer, I., 2020. Customer Experience in the Restaurant Industry. [online] https://www.igi-global.com. Available at: <https://www.igi-global.com/gateway/chapter/248558#pnlRecommendationForm> [Accessed 10 August 2022].
Virtual Dining Concepts: The Leaders In The Delivery Only Brands Marketplace available at https://youtu.be/9sF_Nrpf4r0 (Virtual dining concepts channel)
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