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DDigital transformation is essential for all businesses, from small businesses to large corporations. This message is clear in any keynote, panel discussion, article, or study related to how companies can stay competitive and relevant in an increasingly digital world. What many leaders don't realize is what digital transformation means. Is moving to the cloud an easy phrase to remember? What specific steps or actions do you need to take? Do you need to design a new job or hire consulting services to create the framework for your digital transformation? What part of your business strategy needs to change? Worth it?
To find the answers, score them using the SWOT method
Summary of the SWOT
Strengths
Peng’s takeaways presence in the market was for years, which led to a good brand name and reputation and customer satisfaction.
Multiple branches (seven) located in England, Northumberland, Devon, and Durham highlight a Distinguished and well-known brand name.
Digital transformation is the way forward.
Reasonable pricing of food menu.
Decor, ambiance, and environment.
Menu quality.
Flexible ordering modalities
A. in-house.
B. over the phone.
C. in-house delivery.
D. online application or third-party applications.
Weaknesses
Upscaling the business is always a positive step towards success, but expansion without evolving management style and technics can lead to a negative effect. Therefore, the decision to grow and expand is, of course, a step forward, but an ad-hoc decision is not. No gap analysis was done in preparation for the explanation.
When a business owner decides to expand the business, it’s a fantastic decision that comes with great responsibility and failure margin. Therefore, to take such a huge step, things need to be considered
For example, assessment, gap analysis, etc.
In-house consideration:
Staffing number
Maintaining a solid supply chain for all branches to be similar in-stock inventory.
Suppliers have high prices and do not have a valid supply agreement to ensure fixed prices for long-term supply.
Not considering what is available in the market.
Utility Bills.
Storages space and storage conditions.
Long wait time (for food orders either in place or delivery).
Cleanness.
Things to take into consideration from a customer point of view but not limited to the below:
Poor online presence.
No online marketing team or campaign (Digital marketing).
Limited menu options.
No promotion packs to compete with others in the market.
No brand awareness for new customers.
Online platform's costumers’ reviews.
Opportunities
Opportunity is an area in which our restaurant can expand. Weaknesses, competitive analysis, cultural factors, and customer behavior used to identify opportunities. And, most importantly, they are helpful. You can increase your profits by taking advantage of these opportunities.
If your venue does not have outdoor furniture seating, al fresco dining is not an option. Its absence can be a weakness, but it is not a good opportunity if it cannot be implemented reasonably.
Some standard methods involve:
Abandonment of dietary preferences – veganism, vegetarianism, Pale®, gluten-free, and more.
Engagement. restaurant marketing ideas, Promotions
Any vulnerabilities you've discovered that you can address, like Prices, menu options, customer service, restaurant technical issues, etc.
Strengthen your social media marketing.
Threats
A threat is the external version of weakness. They are, for example, weak points that cannot be identified by looking. internally Among the most common threats to restaurant business are:
Open a new restaurant in your neighborhood.
Successful promotions and special offers from competitors.
Competitor menu items.
Examine your competitors' strengths and learn why they are famous. Reading competitor reviews and hospitality industry information is the best method for evaluating your restaurant's competition. Be aware of significant price increases and more stringent new laws.
Current Business Process Model
References
Heinze, A., Rashid, T., Fletcher, G. and Cruz, A., 2016. Digital and Social Media Marketing. Routledge, Taylor & Francis Group. (P 61 – table 2.1 the SWOT matrix).
Heinze, A., Rashid, T., Fletcher, G. and Cruz, A., 2016. Digital and Social Media Marketing. Routledge, Taylor & Francis Group. (P 40 – SMART objective).
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